Heidi Taperson-Lelumees

Heidi Taperson-Lelumees is a seasoned UX design leader and the Head of Design at Qminder, where she guides a team of designers and researchers in crafting user-centered, data-driven solutions. With over a decade of experience, Heidi is passionate about aligning design practices with business strategies to deliver impactful, measurable results.

At Qminder, Heidi focuses on uncovering user insights, setting clear KPIs, and coaching teams to evaluate the impact of their design decisions. Her expertise includes building robust design systems, driving product discovery, and fostering seamless collaboration between product, research, and engineering teams to create exceptional user experiences.

Beyond her work at Qminder, Heidi shares her expertise on Medium, writing about UX strategies, product discovery, and the intersection of design and business. Her thought leadership reflects her commitment to advancing the field of UX design and mentoring the next generation of designers.

Heidi holds a Master of Science in Business Information Technology from Tallinn University of Technology and a Master’s in Interaction Design from Umeå University. Certified by the Nielsen Norman Group in UX, she combines academic rigor with practical expertise to develop innovative, impactful designs.