How to know if your pop up shop was a success

Entrepreneurial people and large brands alike are testing the waters
with what seems to be a new Holy Grail of retailing - a pop up shop.

Short-term stores isn’t necessarily a new thing in the retail space, but
creative people and business managers both have rediscovered this format
to let loose their imagination and test new concepts.

And rightly so.

Opening a brick and mortar store is a resource consuming project and pop
ups is a neat tool to understand the risks involved. Before laying a
huge sum of money on the table and signing a long lease with full
storage, why not test the waters with a short term store.

Pop up gives the freedom to test how your store would do in different
locations and various concepts from outrageous design to monochrome
ease.

See more how to set up a pop up store
here.

In the end, testing and analyzing the results gives an understanding if
the idea and execution was a success. From counting how many visitors
you had to how many of them bought your service/product and what effect
did your marketing effort have.

Based on the outcomes you can guesstimate what worked and what not.

Here are some of the points you should keep your eye on:

• Foot traffic. Mark down how many people came to your shop. If
  possible, ask neighbouring retailers how many people they usually
  have coming in during the week or month for comparison.

• Sales conversion shows you how many visitors made a purchase.
  Taking a look at what they bought gives you insight of what shoppers
  are interested in.

• Walk outs. You should also ask yourself what happened with the
  visitors who didn’t buy anything. Perhaps they were looking for
  something specific that you should start carrying or you should
  improve service to increase sales.

• What are visitors doing in your shop. See how your shop layout works
  for customers, what they see and if there are products that don’t
  even get seen.

• Sales data. See what and how much you sold in your store by
  product and employee.