Why It’s Crucial To Greet Customers

The simplest and best way to increase sales is to greet every customer.

To understand how to improve the bottom line through customer service,
let's take a step back and do some "reverse thinking." What are the lost
opportunities when a customer is NOT greeted?

One obvious lost opportunity is this: customers who know exactly what
they want but couldn't find it. Yes, some will proactively ask for help,
but many more will not. In cases like this, not greeting a customer lets
an easy sale walk out the door.

Another lost opportunity is in the area of trust. It is a proven fact
that people buy more when they feel a sense of trust, and trust is best
established in a retail setting by engaging potential customers in
conversation.

The other key missed opportunity is for repeat sales. This is a big one.
Many shoppers will give a store one chance and if they are ignored or
receive poor service, that's it. They won't be back.

When you think in terms of missed opportunities, it's easy to see the
customer service impact on sales.

Common Objections